Red button campaign2/18/2023 ![]() ![]() “It is all about evolution, as we understand ITV and Virgin remain committed, but what we’re trying to do is evolve to offer more to advertisers.” Sky Media head of future Jamie West told Broadband TV News there had been a steady decline in advertiser interest in the interactive option since 2007. First introduced nine years ago, the option allows advertisers to send brochures or samples to subscribers that give them permission to do so. The sales house, which also represents MTV and Discovery, will play out the last commercials in June. Sky Media is to suspend the sale of Red Button advertising on the satellite platform after nine years.
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